Some time ago Altraeconomia has launched a appeals to ban the advertising of bottled water.

The source data is that Italy is the world's largest consumer of mineral water and in 2005 bottlers have spent € 379 million in advertising.

For Altraeconomia the struggle between the aqueduct water and bottled water in this way is revealed unequal: a pity, given the enormous environmental impact of trade in mineral waters, mainly due to transport and waste management.

To limit the consumption of bottled water induced by advertising, Altraeconomia proposes to banning the advertising of this product, on as it has for milk powder for babies, that competes with the mother's breast milk (a "primary good?).

Sottoscrivereste the appeal of Altraeconomia? Or you have other ideas? The advertising ban is not the only possible measure: For example, you can opt – as happened in France – advertising for a state water aqueducts. If the simple yes or no dell'EcoDilemma there is tight, You can forward your suggestions in the comments.

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L’EcoDilemma last week has revealed to us that the 57% Readers ecoblog recycles more than half of their waste.
Shortly phenomenon of 20% readers, or does the collection or differs very little. In most cases, the not differentiate the waste is due to the fact of living in an area where the separate collection does not exist.
Over 1/3 Instead of readers – while differentiating – is certainly not a master of discipline and can definitely improve, perhaps paying more attention or explaining to their partners or family members how the collection.
We hope that the good habit of recycling is spreading more and more, otherwise it will be difficult to reach the goal set for next year 45% of trash recycled.

Of “ECOBlog” of 20 November 2007